Trust in ten generations of experience. 

Soha Diamond Co. was founded by a husband and wife team, backed by ten generations of a rich family history of jewelers. Even their last name translates to "Family of Jewelers." For Soha, that wasn't enough. Wanting to re-imagine his family business, he took it upon himself to become a GIA Graduate Gemologist, and through significant industry experiences, paved his own path that reimagined what it means to be a jeweler. Today, they've grown into a leader and authority in the lab-grown diamond space. 

Shopping for a diamond online is intimidating. Would you trust buying from someone without industry experience or credentials? Unfortunately, that's the reality with many online retailers selling lab-grown diamonds today. We're not in it to be opportunistic, we're in it because it's in our DNA.